Every day, nursing support workers play a vital role in sustaining the UK’s health and social care services. The Royal College of Nursing (RCN) has launched a campaign to recognise and celebrate their contributions, creating a digital platform for events at local hospitals and fostering an online community. In collaboration with the RCN, we documented the work of dedicated nurses in different settings, capturing candid footage of their daily tasks and providing context through a compelling voice-over. Our aim was to shed light on the invaluable role of support workers and showcase their impactful contributions.
We were commissioned by the Royal College of Nursing to produce a compelling short film for their National Support Worker’s Day campaign in 2022. The film aimed to deeply resonate with support workers nationwide, showcasing the invaluable contributions they make and raising awareness of their crucial role. The film was formatted and tailored for social media, being distributed across Facebook, YouTube, Instagram, and Twitter, generating active engagement from healthcare professionals and the general public. Through this campaign, we encouraged individuals to share their photos, stories, and celebrations, fostering a sense of unity and appreciation on the designated day and reaching an audience of 220,000 through both paid and organic channels.